VISIBILITY, CUSTOMER ENGAGEMENT, DATA-DRIVEN DECISION MAKING
Plug
in to the power of the Internet... Visibility, Customer Engagement, Analytics! Over two decades of diverse marketing expertise
for Fortune 100 companies to small Sole Proprietors, we combine valuable
business acumen with traditional and online marketing expertise makes
us a winning combination for all our clients!
Leverage
the process of user-centric website design, usability, customer engagement, competitive
intelligence, search engine optimization,
and other proven Internet marketing strategies we drive qualified visitors
to your website and convert those visitors into loyal, repeat customers and help you increase your market share and grow your online business based on data-driven results using analytics.
Successful
Internet marketing campaigns are a combination of research, analysis, strategy,
tactical deployment and analytics. Whatever the
purpose of your website is: eCommerce, services, lead generation,
media or brand
awareness, Jernigan Marketing has been helping B2B, B2C, and media
customers achieve their goals since 1999 (Jernigan Studios LLC. is formerly
GBU Net, Inc). Our work is
quantifiable and provides a tangible return on investment (ROI).
We combine innovative
thinking, strategy development and refinement, competitive and industry
research, outside the box creativity, and expert Internet marketing
strategies and techniques to deliver quantifiable results for our clients.
We measure
our success
through the success of our clients. Contact us when you are ready to
play to win.
Interactive
Marketing Solutions include:
-
CORNERSTONE
(Baseline Foundation) - setup a solid marketing foundation
with this combined package of Web Marketing services. Defines the
core market and identifies benchmarks, used to develop search engine
positioning strategies for highest placement on the Internet, establishes
quantitative site performance measurements, and analyzes response
and marketing performance.
Package includes: Baseline search engine ranking report, Usability Analysis,
Market Analysis, Optimization Analysis, 6-12 pages content optimization,
Meta data and search engine submissions.
-
Usability
Analysis: best practices,
information architecture analysis, pathways, and navigation schemas,
content on the site, effectiveness, flexibility, ease-of-use, intuitiveness,
User Experience (complex screens, visual appearance, instructions,
workflow problems), Conversion Analysis, Navigation analysis, Functionality,
Content analysis, etc.
-
Search
engine optimization (SEO):
Meta data generation - custom-written and content-specific (those
title and description tags DO still matter!), HTML code clean up,
new content development, content optimization, cleanup and editing.
Submission of pages, directory placement, link building (NO link
farms – safe, effective, proven strategies). Web marketing strategy
development, benchmarking, reporting, and consulting.
-
Search
Engine Marketing (SEM): design
optimization, search engine marketing (organic), paid search campaign
setup, review, analysis and streamlining, landing page creation,
scent trails, page submissions, ranking reports, etc.
- Competitive
intelligence and SWOT Analysis:
Know thy enemy...strengths, weaknesses, opportunities and threats identified
through SWOT analysis. Identify your greatest strengths so
you can build upon them and increase your successes, know what your
competitor is doing better than you- suggestions for how you can take
the lead, identify weaknesses you have that need to
be corrected, discover opportunities for growth and
improvement, any threats to your online success.
- Web
Analytics: Vendor research,
analytics setup and implementation: Identify KPIs (key performance
indicators) and conversions, create funnels, apply goals, testing and
reporting. Defined pathing analyses, implementation, data interpretation,
AB Testing, multivariate. Data driven business decisions!
- Web
Consulting Services:
If you have a web site that is not paying for itself we can teach you
how to MAKE it yield a return on your investment. Have a great idea
for a web site- just not sure it is a new concept? We can research
the viability and determine a reasonable success rate or tell you flat
out to save your time and money- based on research and gathered data.
Hourly rates available.
-
Internet
Marketing Training Classes, Seminars, and One-on-One Sessions: In-house
Web marketing training available. Group seminars, individual consulting;
including development of Web and SEO Training Programs (develop related
materials), web marketing training sessions for cross-functional
team members (corporate clients) and management teams, How To Market
Your Web Site Online, Business Web Sites- What Do I Do Now, etc.
Training session courses and seminars can be custom-written to fit
your business / audience needs.
- Online
Research: Information
gathering, research, and analysis- make informed business decisions!
- View
our website design portfolio.
Call Jernigan
Studios at: (919) 604-9066 or email us.
|