Interactive Marketing Services
The Internet Marketers here at Jernigan Studios have:
— Provided successful planning and implementation of aggressive e-Marketing strategies and email campaign oversight for numerous E-Commerce and healthcare-related websites since 1997.
— Defined and articulated market positioning, eMarketing and branding strategy for E-Commerce websites.
— Developed and executed Internet marketing plans which increased web site activity by over 400% (on average) and increased revenue by over 600% (average) within a 4-5 month time frame.
— Developed and executed email and campaigns. Developed and executed online advertising campaigns.
— Developed and executed magazine, radio, television and traditional media advertising campaigns. Written press releases and conducted television interviews.
— Provided copy writing services for B2B and B2C websites, ad collateral, e-Brochures, and various online and traditional advertising venues.
Our staff has helped bring in millions of dollars in revenue and established firm branding identities for our clients through extensive marketing expertise. Couple this expertise with the practical experience of growing two Internet marketing companies from infancy: we know how to identify your market, attack it, and increase your bottom line.
This process begins by learning everything we can about your company, your competition and your market. Coupling this with traditional marketing data, we then define and articulate your market, develop our strategy and execute an encompassing Internet Marketing campaign that achieves your goals. Our goal is to help you make informed decisions about your web sites and to assist you in building a substantial and "permanent" Internet marketing base for your websites' long-term needs.
Our Internet Marketing Solutions include:
Usability Analysis: best practices, information architecture analysis, pathways, and navigation schemas, content on the site, effectiveness, flexibility, ease-of-use, intuitiveness, User Experience (complex screens, visual appearance, instructions, workflow problems), Conversion Analysis, Navigation analysis, Functionality, Content analysis, etc.
Search engine optimization (SEO): Meta data generation - custom-written and content-specific (those title and description tags DO still matter!), HTML code clean up, new content development, content optimization, cleanup and editing. Submission of pages, directory placement, link building (NO link farms – safe, effective, proven strategies). Web marketing strategy development, benchmarking, reporting, and consulting.
Search Engine Marketing (SEM): paid search campaign setup, review, analysis and streamlining, landing page creation, scent trails, page submissions, ranking reports, etc.
Competitive intelligence and SWOT Analysis: Know thy enemy...strengths, weaknesses, opportunities and threats identified through SWOT analysis. Identify your greatest strengths so you can build upon them and increase your successes, know what your competitor is doing better than you- suggestions for how you can take the lead, identify weaknesses you have that need to be corrected, discover opportunities for growth and improvement, any threats to your online success.
Web Analytics: Vendor research, analytics setup and implementation: Identify KPIs (key performance indicators) and conversions, create funnels, persona development, apply goals, testing and reporting. Defined pathing analyses, implementation, data interpretation, AB Testing, multivariate. Data driven business decisions! Our Lead Web Analyst is in the process of completing her final class before being one of very few to earn a degree in Web Analytics from the University of British Columbia (program formed in conjunction with the Web Analytics Association).
Website Design
As a full service website design company, Jernigan Marketing takes the pain and hassle out of the website development process. We began fully integrating search engine optimization into the development process in 1997 and have perfected the technique. We identify your market, beat your competition and create an interactive website that is attractive to your Users, draws action and reaction (conversions!) from site visitors, offers them the information they are looking for in a few mouse clicks and is fully search optimized for maximum search engine rankings. A website design or redesign from Jernigan Marketing is a custom-created, attractive, functional, User-centered blend of technical and creative that will yield maximum ROI. We are proud to have one several awards for our website design and encourage you to view our online portfolio.
- Web consulting services: If you have a web site that is not paying for itself we can teach you how to MAKE it yield a return on your investment. Online strategy, business development and Internet marketing are our passion! Have a great idea for a web site- just not sure it is a new concept? We can research the viability and determine a reasonable success rate or tell you flat out to save your time and money- based on research and gathered data. Strategy development, market research, competitive research, brainstorming sessions, persona development, analytics auditing, etc. Hourly rates available.
Internet Marketing Training Classes, Seminars, and One-on-One Sessions: In-house Web marketing training available. Group seminars, individual consulting; including development of Web and SEO Training Programs (develop related materials), web marketing training sessions for cross-functional team members (corporate clients) and management teams, How To Market Your Web Site Online, Business Web Sites- What Do I Do Now, etc. Training session courses and seminars can be custom-written to fit your business / audience needs.
- Online and Competitive Research: Information gathering, research, and analysis- make informed business decisions!
Call Jernigan Marketing at: (919) 604-9066 or email us.
© 2000-07
Jernigan Studios, LLC. (formerly
GBU Net, Inc.) All rights reserved.
This material may not be published, broadcast, rewritten or redistributed.
Jernigan
Studios, LLC. (formerly GBU
'Net, Inc.)
Phone: (919) 604-9066
