Interactive Marketing Services
The Internet
Marketers here at Jernigan Studios have:
—
Provided successful planning and implementation of aggressive e-Marketing
strategies and email campaign oversight for numerous E-Commerce and healthcare-related
websites since 1997.
—
Defined and articulated market positioning, eMarketing and branding strategy for E-Commerce websites.
—
Developed and executed Internet marketing plans which increased web site activity
by over 400% (on average) and increased revenue by over 600% (average) within
a 4-5 month time frame.
—
Developed and executed email and campaigns. Developed
and executed online advertising campaigns.
—
Developed and executed magazine, radio, television and traditional media advertising campaigns.
Written press releases and
conducted television interviews.
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Provided copy writing services for B2B and B2C websites, ad collateral, e-Brochures,
and various online and traditional
advertising venues.
Our staff has helped bring in millions of dollars in revenue and established
firm branding identities for our clients through extensive marketing expertise.
Couple this expertise with the practical experience of growing two Internet marketing
companies from infancy: we know how to identify your market, attack it, and increase
your bottom line.
This process begins by learning everything we can about your company, your competition
and your market. Coupling this with traditional marketing data, we then define
and articulate your market, develop our strategy and execute an encompassing
Internet Marketing campaign that achieves your goals. Our goal is to help you
make informed decisions about your web sites and to assist you in building a
substantial and "permanent" Internet marketing base for your websites' long-term
needs.
Our Internet Marketing
Solutions include:
-
Usability
Analysis: best practices,
information architecture analysis, pathways, and navigation schemas,
content on the site, effectiveness, flexibility, ease-of-use, intuitiveness,
User Experience (complex screens, visual appearance, instructions,
workflow problems), Conversion Analysis, Navigation analysis, Functionality,
Content analysis, etc.
Search
engine optimization (SEO):
Meta data generation - custom-written and content-specific (those
title and description tags DO still matter!), HTML code clean up,
new content development, content optimization, cleanup and editing.
Submission of pages, directory placement, link building (NO link
farms – safe, effective, proven strategies). Web marketing strategy
development, benchmarking, reporting, and consulting.
Search
Engine Marketing (SEM): paid
search campaign setup, review, analysis and streamlining, landing
page creation,
scent trails, page submissions, ranking reports, etc.
Competitive
intelligence and SWOT Analysis:
Know thy enemy...strengths, weaknesses, opportunities and threats identified
through SWOT analysis. Identify your greatest strengths so
you can build upon them and increase your successes, know what your
competitor is doing better than you- suggestions for how you can take
the lead, identify weaknesses you have that need to
be corrected, discover opportunities for growth and
improvement, any threats to your online success.
Web
Analytics: Vendor
research, analytics setup and implementation: Identify KPIs (key
performance
indicators) and conversions, create funnels, persona development,
apply goals, testing and reporting. Defined pathing analyses, implementation,
data interpretation,
AB Testing, multivariate. Data driven business decisions! Our Lead
Web Analyst is in the process of completing her final class before
being one of very few to earn a degree in Web Analytics from
the University of British Columbia (program formed in conjunction
with the Web Analytics Association).
Website
Design
As a full service website design company, Jernigan Marketing takes the
pain and hassle out of the website development process. We began fully
integrating
search engine optimization into the development process in 1997 and have
perfected the technique. We identify your market, beat your competition and create an interactive website
that is attractive to your Users, draws
action and reaction (conversions!) from site visitors, offers them the
information they are looking for in a few mouse clicks and is fully search
optimized
for maximum search engine rankings. A website design or redesign
from Jernigan Marketing is a custom-created, attractive, functional,
User-centered blend of technical and creative that will yield maximum
ROI. We are proud to have one several awards for our website design
and encourage you to view our online portfolio.
- Web
consulting services:
If you have a web site that is not paying for itself we can teach
you how to MAKE it yield a return on your investment. Online strategy,
business development and Internet marketing are our passion! Have
a great idea for a web site- just not sure it is a new concept? We
can research
the viability and determine a reasonable success rate or tell you
flat
out to save your time and money- based on research and gathered data.
Strategy development, market research, competitive research, brainstorming
sessions, persona development, analytics auditing, etc. Hourly rates
available.
-
Internet
Marketing Training Classes, Seminars, and One-on-One Sessions: In-house
Web marketing training available. Group seminars, individual consulting;
including development of Web and SEO Training Programs (develop related
materials), web marketing training sessions for cross-functional
team members (corporate clients) and management teams, How To Market
Your Web Site Online, Business Web Sites- What Do I Do Now, etc.
Training session courses and seminars can be custom-written to fit
your business / audience needs.
- Online
and Competitive Research: Information
gathering, research, and analysis- make informed business decisions!
Call
Jernigan Marketing at: (919) 604-9066 or email
us.
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